The Ogden & Company, Inc. AMO® Commercial/Investment Division recognizes that a comprehensive marketing effort consists of competent marketing associates, a strategic marketing plan and quality promotional material.

The crux of the marketing plan is direct contact with the buyers who most closely resemble the profile of the prospective purchaser.

An overall marketing strategy can include:
• Preparation of the Marketing Package
• Identifying and Contacting the Target Market
• Broker Cooperation
• Additional Services

The process of obtaining the highest possible price for a seller of investment properties is enhanced when a “competition” for the property is created among several purchasers. This process is best achieved when a direct, coordinated marketing effort is made with the most skilled professional brokers.

The Marketing Package
A complete promotional package will be prepared containing all pertinent information relating to the property. This package will also contain accurate market information and include the following:
• Executive summary of offering
• Property photograph(s) (color) or rendering
• Property description
- details relating to physical characteristics
- abstract of leases
- survey (if necessary)
• Site plan
• Location maps
• Neighborhood demographic study
- demographics
- pertinent location information
• Income and expense analysis
- rent roll/other income
- operating expenses
• Financial Analysis
- proforma
- 10 year projection
- internal rate of return analysis
• Loan information
• Market overview
- pertinent market statistics
- newspaper articles
• Market comparables
- sales
- leases

Ogden's Commercial/Investment team has excellent staff support and technical resources for creating a high quality, comprehensive marketing package for your property. Our administrative assistant is very involved with our business and speeds up our ability to respond to any inquiry. We are equipped with desktop publishing capabilities, word processors, laser printers and cutting edge financial analysis software.

Identifying and Targeting the Contact Market
Ogden's Commercial/investment team uses our active buyer database to match your property features with the buying criteria of individual investors, large acquisition groups, REIT's and foreign investors. After matches are found we begin to contact these prospects, starting with close, logical buyers first and expanding outward. These potential buyers are initially contacted via phone, mail, e-mail and interested parties receive the marketing package immediately.

We track the results of these marketing efforts and will provide you with feedback that gives you insight on your property and the market.

We cooperate with all other area commercial real estate brokerages and information is regularaly distributed to them via mail, fax, e-mail and follow up phone calls. Your property will be advertised worldwide on our web site. As members of the Southeastern Wisconsin's Association of Commercial Realtors, the Executive Summary will be advertised metro-wide on their web site.

In addition, your property can be advertised in local pulbications such as the Commercial Real Estate section of the Milwaukee Journal-Sentinel, and in the Milwaukee Business Journal. The Chicago Tribune and Wall Street Journal are also advertising options, when appropriate.

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